She Foresees the Year 2020 Fashion Disruption Six Years Ago…

FOR IMMEDIATE RELEASE

Manhattan, NY – Aug 24, 2021 – Artist &Futuristic Strategist Athena Von Bourbon once again stays forefront of the industry through the launch of her rebranded futuristic agency + entertainment house this summer, from the original luxury fashion agency + strategy consultancy meant to disrupt and digitalize the industry – then the hit of COVID completed what she determined to do. The new agency will bring a new angle of futurism where entertainment mingles with fashion and sales.

In 2015, Athena Von Bourbon created a shoppable video mobile app idea aimed to disrupt the way people shop forever after thoroughly exploring future of fashion and innovative store concepts. The prediction was these futuristic concepts will happen in 2020.

Days before the pandemic lockdown in March 2020, Athena launched a luxury fashion strategy consulting firm in the hope to advocate innovation and help brands achieve digital excellence. Needless to say, she never realized what she long hoped for was about to happen thanks to COVID-19…

The firm has attracted top talents and written insightful strategy reports with unique point of views and good grasp of international culture. Athena’s unique mind with a blend of strategy, art, innovation and deep insights allows her to create a top pick Fashion | Luxury | Entertainment Agency called by many as “Unique & Disruptive”. What is coming at the new Futuristic Agency is getting even more exciting.

I have been fascinated with the “future of store” concepts involving AR, VR, hologram, connected store etc. for years and long dreamed to lead the industry disruption one day. Just as I was disappointed the future of fashion will miss its 2020 timeline, the sudden mass destruction of a global pandemic turned the fashion industry into a total disruption of virtual technologies and digital transformation.

– Athena Von Der Bourbon, Founder at House of Athena
House of Athena – Futuristic Agency + Entertainment House

The new futuristic agency will truly ‘entertain’ fashion. Athena Von Bourbon sees that the industry needs a premier strategy firm specialized in fashion to guide them through the virtual innovation and global PR landscape. She is undoubtedly the fashion, luxury, entertainment and digital innovatist with many industry leading companies under her roster: Vanity Fair, Rag & Bone, Saks, Fox, Sony etc.; dealt with luxury brand products (Louis Vuitton, Chanel, Gucci, Dior, Fendi, St Laurent, Valentino, Prada etc.) in Ecommerce and luxury stores. She has also won MGM and other fashion competition TV shows.

With its global positioning, futurism, entertainment and strategy background, nowadays House of Athena often gets approached by potential clients who are interested in international PR, market entry and celebrity marketing. 

“House of Athena, from its start under the vision of founder Athena Von Bourbon, has in its DNA to innovate, disrupt and build unique creativeness for brands through its unique array of services mix: future of fashion & entertainment, virtual and retail strategy, global PR and in house growth strategy.

– House of Athena

Athena has been trained with some of the most successful business leaders and celebrity entrepreneurs. She can be a valuable expert source for media and create interesting, insightful content for your readers.

Athena Von Bourbon – Futurist Artist, Founder at House of Athena

About House of Athena

House of Athena is a futuristic luxury/fashion agency + entertainment house in future of fashion/luxury/entertainment, global PR & luxury brand management, celebrity & influencer marketing. We set our bars high while innovate, disrupt and entertain.

For more information, visit: http://HouseofAthena.Live

For interviews, contact Press@HouseofAthena.Live

Source: https://www.prnewswire.com/news-releases/futuristic-artist-athena-von-bourbon-merges-entertainment-with-fashion-301361313.html