Leading Luxury Brand Innovation & Competitive Edge
Revolutionize. Redesign. Reborn. Help brands reinvent what luxury can be.
We are strategic forward thinkers and innovators years ahead of the industry when it comes to digital, virtual fashion and future of retail. With our unique, strategic and deeper than usual insights driven capability, we can help leading luxury brands gain unique edge and advantage in the highly competitive industry.
The most popular brands need to constantly reform and rethink their strategies to stay on top. The services we offer are exceptionally advantageous to help leading brands gain new and diverse perspectives. We understand the need for in-depth yet holistic strategies specialized to each brand and nuanced interplay of business and fashion, offer tailored services and niche strategies that enhance business operations but preserve the careful and creative touch that defines each brand. There is much to gain and be unlocked by the talents at House of Athena.
We have long dealt with retail (luxury department store) and Ecommerce sales of luxury brands such as Louis Vuitton, Chanel, Dior, Gucci, Valentino, Bottega Veneta, Christian Louboutin, Prada, Dolce&Gabbana, Saint Laurent, Burberry, Fendi, Jimmy Choo, Salvatore Ferragamo, Moschino, Giuseppe Zanotti, Judith Leiber, Celine, Loewe, Balenciaga, Moynat, Versace, Givenchy, Missoni, Ted Baker, Stella McCartney, Stuart Weitzman, Moncler, The Row, Tory Burch, Alexander McQueen etc.
In addition, we have also managed Ecommerce strategy (growth, marketing mix and optimization) for retail brands such as Rag & Bone, Lululemon, J Brand, John Varvatos, True Religion, 7 For All Mankind, Splendid, Ella Moss, Nicole Miller, Hudson Jeans, Rich & Skinny, C&C California, Joe’s Jeans, Lucky Brand, J.Lindberg, Paige, Petit Bateau etc.
Our extensive insights, unique, marvelous creative and strategic talent also allow brand access to a set of skills that might not exist in house.
Influencer & Celebrity Marketing
Connect brands with media, influencers and celebrities.
With 15 years in Hollywood and its media, entertainment and fashion industry, we are connected to the industry and familiar with the celebrity culture and styles. We connect brands with influencers, media, celebrities for red carpet dressing, collaborations, press coverage, product placement, partnership and collaborations.
We will help brands with influencer marketing strategy, content strategy and creation, campaign design & management, creative direction and social media marketing.
We have helped celebrity and award winning designers with their fashion PR, celebrity relations, influencer marketing, branding and NYFW production effort; and Gala event organization for nonprofit organizations with celebrity filled fundraising events. We also work with stylists to dress celebrities and influencers for red carpet events and media spread shooting. Successful product seeding with celebrities and major influencers.
During NYFW, Athena has secured fashion show invitations for two of the real housewives of Dallas, other celebrities and big influencers; handled celebrity relations with Sara Sampaio, Aliana Lohan, Caylee Cowan, Alana Monteiro, Shaun Ross, Jessica Dime, Nikita Dragun etc. at events; organized NYFW fashion week events and was invited front row to Real Housewives of Beverly Hills’ Kyle + Shahida show.
A branding concept and slogan she initiated and presented to the Swedish fashion industry has been used in the press materials of a Swedish government agency to promote its fashion industry and a sustainable fashion event which she has raised the bar overall for. Athena has received a personal message from Diane Von Furstenberg and obtained attendance from Business of Fashion, Stella McCartney brand ambassador and sustainable influencers for the event. The event has participation from H&M, FIT, Eileen Fisher etc.
From ideas, market research, brand positioning, business models to design & art direction, supply chains and launch.
We have advised various startups in the past and are familiar with the brand launch process. We’ll build and manage your brand awareness, equity, reputation and loyalty through branding marketing, fashion communications, products & collections, retail and Ecommerce sales, evolving business models and innovations.
Our founder has been involved with the startup community for years. In 2015, she has done thorough research, come up with a shoppable video app startup idea that will change the way people shop forever. She has predicted the video shopping and futuristic virtual technology disruption to happen in 2020, which indeed becomes a fact due to COVID-19 driving factor.
We use in-house developed unique growth methodologies to maximize or achieve exponential and viral growth for brands from brand development, brand marketing, PR, social media marketing and content creation, digital marketing strategy, marketing communications, Ecommerce/retail/virtual sales to product design, creative direction, pricing, selling model, economic, new markets and financial analysis etc. We also trained executives and founders in growth and digital strategy.